Zeszyty naukowe AG

Integrated marketing communication and public relations in the era of digitization. Polish research and theories, opportunities and threats, trends and practice

Postrzeganie barier w realizacji strategii, planów i działań public relations

System identyfikacji wizualnej. Podejścia w podręcznikach public relations i projektowania graficznego 

Wykorzystanie sztucznej inteligencji w działaniach public relations na przykładzie wybranych narzędzi

Looking back and anticipating the future. Challenges of the public relations industry in the era of AI and threats to the creative industries 

Cyber security as considered by journalists and public relations professionals. Comparative analysis

Network and relational approaches in sports sponsorship communication – areas of analysis and research directions

The use of artificial intelligence in the study of corporate social responsibility communication in social media - a case study of Lidl

Communicating nuclear energy – guidelines from research and literature

Use of information and communication technologies in participatory governance of local authorities in the smart city concept

The long tail, or the dominance of niches and independent musicians in the music market

  Personalization of online marketing communication in the context of the personalization-privacy paradox

  Practical understanding of disinformation among Polish enterprises: areas and trends

  Wybrane teorie i koncepcje wewnętrznej polityki językowej w zwiększaniu konkurencyjności przedsiębiorstw – na przykładzie komunikacji w języku angielskim

  Effective tax rate on labour in Germany and its communication

  Głos i wizerunek: raport z badań