Zeszyty naukowe AG

i marketingowe z uwzględnieniem nowoczesnych technologii Tourism promotion of cities in the activities of local tourism organizations on the example of Gdańsk and Poznań: legal and marketing aspects including new technologies

Digital fashion as a new trend of development of the fashion industry in the era of modern technologies

Technology as a tool supporting the creation of resilience of cultural institutions

Tokenization of culture

Development of marketing communication in contemporary digital culture based on new generation technologies

marketingowe The impact of digital transformation on cultural tourism management and marketing practices

Advertising image in media inspired by prominent painters’ works

Directions of development of stationary retail in the era of digital culture

Social financing of cultural activities in a subscription-based model (patronite.pl platform)

Mediatheques as cultural institutions combining traditional education with modern technologies

VR/AR as a tool for promoting cultural heritage - users’ perspective

i zmieniających się oczekiwań konsumentów Evolution of marketing communication in the context of digitalization and changing consumer expectations

Sustainable development in the music sector

Financing disciplinary proceedings against academic teachers. Status and proposals of legislative changes

Can robotics be taught remotely? Comparison of safety threats and teaching effects for a virtual and stationary station

New challenges for Polish education: soft competencies