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Zeszyt Naukowy Akademii Górnośląskiej - nr 4 pod redakcją Anny Sobczyk-Kolbuch

(ISSN 2956-6673, e-ISSN 2956-6681, Katowice 2023)

Anna Sobczyk-Kolbuch - Editor
Introduction
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677.97 KB
Barbara Pabian, Arnold Pabian
Managing a multicultural distributed team as a challenge for modern business
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851.37 KB
Dominika Tumová, Gabriel Koman, Patrik Boršoš
Management of personnel processes with the support of ICT tools and services to achieve their long-term efficiency
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1.68 MB
Martin Holubčík, Jakub Soviar
Identification of elements of strategic management of selected methods and tools as a basis for management of cooperation
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879.44 KB
Anna Dewalska-Opitek
Inclination to co-create – an empirical study of gen z customers motivation to participate in the value co-creation process
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1.25 MB
Beata Reformat
Adaptation of the customer value creation model for building competitive advantage in retail
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1.81 MB
Anna Dewalska-Opitek, Olgierd Witczak
Generation Z as consumers – contemporary relationship challenges
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890.81 KB
Małgorzata Ruprich, Anna Sobczyk-Kolbuch
Marketing communication on the market of aesthetic services
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1.00 MB
Katarzyna Bilińska, Justyna Szymczyk
Event marketing maturity in the fashion sector as a tool for building value for customers
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952.97 KB
Martin Mičiak, Milan Kubina, Michal Varmus
Comparison of conditions and investment in the sports infrastructure in the selected countries for its sustainable setting in the strategic horizon
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1.31 MB
Aleksander Pabian
The potential and ways of traditional sale in the post Covid-19 world
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862.16 KB